On 27 April 2007, in Brussels, the Red Cross launched officially its 4th road safety and first aid campaign during the European Road Safety Day.

This campaign will focus on :

- increasing visibility in Europe for road safety issues,

- collecting best practices for road safety and first aid and proactively sharing them throughout Europe,

- encouraging individuals, communities, organisations and governments to improve road safety.

Between April 2007 and June 2008, Red Cross National Societies will deliver programmes to increase awareness, knowledge and respect of road safety rules and behaviours as well as to promote first aid amongst the general public.

The main outcome of this campaign will be the production of a road safety and first aid resource pack. This resource pack will be easily available for free on the campaign website : http://www.1-life.info. Over 57% of all road victims die in the first minutes after the crash, before the arrival of the emergency services. First aid is a cost-effective, safe and simple way to save lives. In Europe, the Red Cross, as a leading provider of first aid, endeavours to make first aid education compulsory at different stages of life (at school, driving licence…).